Social Media

KPI's and Insights

Platform Proficiencies- LinkedIn, Facebook, Instagram, X, TikTok, BeReal, Lapse. 

Collaborations and Partnerships- Women in Business, La Crosse Chamber of Commerce, UWL College of Business, Society for Human Resource Management.

Analytics- Meta Business Manager, Google Analytics, Hubspot.

Reporting- Excel, Google Sheets, Tableau, Canva.

Relevant Certifications- Google Analytics, Canva Basics.

KPI’s Tracked

  • Engagement Rate
  • Impressions
  • Reach
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Follower Growth Rate
  • Social Media Mentions

Social Media Management

In the course of my digital marketing internships, I have cultivated a profound understanding of crafting and enhancing a successful social media presence. As a Marketing and Communications Coordinator, I increased the engagement rate by 170%  and the followers by 215% on the company’s LinkedIn page.

My strategic approach revolved around multifaceted content curation, emphasizing event promotion, showcasing course highlights, featuring club socials, promoting networking events, and creating relatable and resonant material. This holistic strategy not only bolstered our online presence but also contributed significantly to our brand’s visibility.

This accomplishment stands as a testament to my capacity to leverage diverse content strategies and targeted promotional initiatives to achieve impactful results.

Event Promotion

Strategic event promotion is crucial for driving attendance and fostering community engagement. Successful content will entice and inform the audience, maximizing event impact.

Speaking Engagements

Sharing insights that matter! Speaking engagements posts should highlight import information as well as the speakers expertise. 

Informative

Sometimes, a client requests a large amount of copy on a digital post. Informative posts serve as valuable resources, showcasing my capacity to distill complex information into digestible content.

Relatable

Relatable content establishes a personal connection with the audience, demonstrating my skill in understanding the target demographic and fostering a sense of community and trust.

Personal

Personal interviews provide an authentic glimpse into the individual behind the brand. This helps to build a more personal connection with the audience.

Extra Curriculars

Showcasing the fun side! These highlights bring vibrancy to the brand, demonstrating my knack for engaging content while creating a well-rounded online presence.